NEWS BRANSON
MINE MIGUELETES: BRANSON’s development that raises the quality of life in Buenos Aires.
CLARÍN
Projects in Palermo, Caballito, Villa Urquiza and Recoleta focus on comfort.
The real estate market is ending the year with several new developments. Various developers chose to unveil their projects during December.
In Recoleta, at the corner of Alvear and Ayacucho, Branson Real Estate is presenting La Tour, a building that blends heritage, cutting-edge design, tradition, and comfort into an attractive offering.
“La Tour was born from the idea of combining luxury and warmth, technology and tradition. The project looks to the future without forgetting the essence of Buenos Aires,” says Branson Real Estate.
Ámbito
Branson Real Estate: architecture, vision and leadership in the urban development of Buenos Aires
The developer has deepened its presence in the residential sector with an innovative product line like the MINE family, which resonates with a modern, discerning, and urban clientele. Ámbito spoke with Marisa Koifman, a leading figure in the market and the company’s CEO.
Branson Real Estate distinguishes itself by building high-quality properties from the ground up in strategic locations, carefully managing every stage of the process. “We build with the intention of leaving a mark on the city,” says Marisa Koifman, the company’s CEO.CCAI
Lex Tower: a new corporate icon in the heart of Buenos Aires
Developed by Branson and in its final stages of construction, Lex Tower is redefining downtown Buenos Aires with a unique tower, designed by BMA Arquitectos and featuring common areas designed by the renowned Martín Zanotti.
“Our project was able to adapt to new trends,” highlights Natasha Kempner, Head of Marketing and Communications at Branson.
Lex Tower incorporates a cultural landmark: the reconstruction of the Politeama Theater, a 705-seat venue that will be managed by 100 Bares, Juan José Campanella’s production company.
Branson is betting on the future with a project that combines architecture, technology, and culture, marking a turning point in Argentine corporate development.
Ámbito
Mine Migueletes: Branson's development that raises the quality of life in Buenos Aires
2025 marks a turning point for the Buenos Aires real estate market, and Branson is positioning itself at the forefront with a project that combines design, quality, and a strategic location.
“Mine is synonymous with projects designed down to the smallest detail. Prime locations, top-of-the-line materials, and a design that prioritizes both aesthetics and functionality,” explains Hugo Koifman, director of Branson.
IPROFESIONAL
Las Cañitas: a new tower with luxury amenities will be added to the trendiest neighborhood in the Capital
Las Cañitas has just added a new project: the Skyhaus complex, located in the iconic Buenos Aires neighborhood, which has recently been launched on the market.
“Today, demand is very focused on the surrounding area. There is a lot of interest in acquiring a home in Cañitas because of its comparative advantages,” Marisa Koifman, director of Branson Real Estate, told iProfesional.
ÁREA TRES
Buenos Aires: How much does it cost to rent an office in a luxury tower?
Downtown Buenos Aires offers opportunities for companies seeking modern, functional, and strategically located spaces.
Hugo Koifman is CEO of Branson Real Estate, the developer that in 2022 inaugurated Lex Tower, a 30-story Class AAA tower located just steps from the Obelisk, one of its most ambitious projects.
“When fully occupied, we estimate that between 2,000 and 2,500 people will be living in the building,” stated the CEO of Branson Real Estate.
CLARÍN
Recoleta, new projects in a neighborhood with a large supply of used properties
In the new construction sector, off-plan developments are generating immediate demand.
Among the new projects is Mine Ayacucho. This project combines contemporary design, functionality, and a strategic location.
“The neighborhood has always been in high demand. It’s a well-established area with limited land availability and excellent growth potential. This makes it a key location for development,” says Hugo Koifman, CEO of the developer Branson.
REVISTA HABITAT
Luxury housing: See what's coming to Bajo Belgrano
Following the success of Mine Newbery and Mine del Pino, developer Branson presents its new project, “Mine Migueletes,” in one of the city’s most sought-after and exclusive areas.
“All our projects share the same objective: to build a high-quality product in the city’s most desirable neighborhoods for those who want to enjoy the best environment, with easy access, close to schools, parks, and entertainment, which also gives them excellent resale value for investors,” explains Marisa Koifman, Director of Branson Real Estate.
MI TELEFÉ
Vacancy rates have decreased in offices in the micro and macro center of Buenos Aires.
The return to in-person work, coupled with factors such as connectivity and accessibility, were key to the recovery of the office market in the micro and macro center of Buenos Aires.
“A company looking to relocate will seek a building that stands out, with connectivity, services, amenities, common areas, and 360-degree views, as is the case with Lex Tower,” says Gonzalo Meira, Senior Director of Markets Transactions at JLL.
REVISTA HABITAT
SkyHaus: Residential Living in the Sky
Branson Real Estate is known for its commitment to quality in every project. Skyhaus is no exception.
“The building presents itself as a disruptive architectural design that defies expectations. It stands out not only for its stepped facade that maximizes panoramic views of the surroundings, but also for its luxurious finishes, high-quality materials, and attention to detail in every space, elevating the lifestyle of its residents,” says Hugo Koifman, CEO of Branson.
IPROFESIONAL
Recoleta is back on investors' radar: new real estate development is being sold in installments and in pesos
Mine Ayacucho, a new residential development that combines contemporary design, functionality, and a strategic location.
Branson Real Estate is once again investing in residential development in strategic areas of Buenos Aires, this time in Recoleta. Mine Ayacucho is emerging as an option to consider for investors seeking apartments with short- and medium-term profitability.
C5N
Branson positions himself at the forefront with a project that combines design, quality, and strategic location
Mine Migueletes is the third building in the Mine saga, following the successful Mine Newbery and Mine Virrey del Pino. This boutique development offers units with construction standards that aim to redefine the experience of living in the city.
“Investing in real estate is always a smart investment decision. Projects like Mine Migueletes demonstrate how quality and location can transform spaces and consolidate long-term value,” concludes Hugo Koifman, director of Branson.
ÁMBITO
Properties in buildings without amenities among the best sellers: which properties led preferences in CABA
During the first half of 2025, the Buenos Aires real estate market showed signs of recovery.
Traditional neighborhoods like Recoleta remain highly sought after. There, a steady demand persists, linked to their heritage value and the quality of their urban fabric—factors that hold up even during periods of market volatility.
MERCADO
The Argentine real estate sector is experiencing greater predictability. Interview with Hugo Koifman
PERFIL
Interest in homeownership is increasing
Since housing loans became available again, lending institutions have been receiving a thousand inquiries daily. In December, 28,000 properties were registered in both the city and province of Buenos Aires.
“The new loans expand access to housing by incorporating mortgage options into the city’s housing construction market,” says Marisa Koifman, Director of Branson Real Estate.
PARA TÍ
Why Belgrano is the neighborhood where everyone wants to live
Interests and lifestyles are changing, which is why real estate developers have set their sights on this area in recent years.Public relations specialist and expert in the young luxury market, Marisa Koifman of Branson Real Estate, points out that “People want comfortable apartments, but above all, they want access to green spaces.”
Finally, she indicates that young people between 25 and 40 years old aspire to have an efficient, bright home suitable for working from home.